Human First
Our work is always for the betterment of human communication. We embrace the complexity and dignity of humanity, for better or worse. Through this value, we uphold our ethical standards, including the responsible use of AI, ensuring technology serves as a tool to enhance human connection.
Truth in Plain Sight
The truth often hides in plain view—it doesn’t need to be forced, only recognized. Our role is to observe and interpret body language, facial expressions, and microexpressions, providing clear, unbiased insights based on what is naturally revealed. Once an interpretation is provided—whether positive, negative, or inconclusive—our work is complete, ensuring neutrality and integrity.
Dignity and Respect
Every person—whether a client, target, or indirect subject of our work—deserves fairness, dignity, and respect. This extends to our use of AI, ensuring it is applied ethically and responsibly. While transparency is important, we balance it with the discretion needed to protect sensitive missions, operational integrity, and the confidentiality of our work.
Positive Outcomes
We strive to provide skills, teachings, and strategies aligned with the desired mission outcome. Our loyalty lies with our customer—be it a country, state, organization, or individual—provided the desired outcome does not conflict with our morals, values, or applicable laws within the jurisdiction of our client or operation. While we respect the complexities of certain operational mandates, we remain committed to upholding the highest ethical standards in every aspect of our work.
